An interview with the authors.
A noted economist and human capital expert, together with a multidisciplinary team, show that we’ve entered a new era in which good corporate behavior is no longer optional, it’s the new imperative for success – and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.
©2011 Laurie Bassi (P)2012 Berrett-Koehler Publishers
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